Announcing: LA Stage Alliance Announces ‘LA Stage Space,’ A 7000-Sq-Foot Warehouse, Co-op

LA STAGE ALLIANCE ANNOUNCES
LA STAGE SPACE
ATWATER VILLAGE FACILITY INCLUDES
WAREHOUSE CO-OP, COMMUNITY LOUNGE,
MEETING, AUDITION, AND REHEARSAL ROOMS

LA STAGE Alliance has announced the opening of LA STAGE Space, a new facility at 4200 West Chevy Chase Drive in the vibrant Atwater Village neighborhood of Los Angeles, 90039.

The LA STAGE Space building will include a 7000-square-foot Warehouse Co-op for LA performing artists to house and share sets, props, costumes, and miscellaneous equipment throughout the year; Community Lounge, a shared physical space where artists and community members can gather, seek materials and information on arts sustainability; and simply relax (with free coffee and free wi-fi available). Additionally, there will be space for meetings, auditions, and rehearsals.

CEO Terence McFarland is thrilled at this new chapter for LA STAGE Alliance. “By creating LA STAGE Space, we address many of the community’s needs at once — both economic and environmental concerns, creating a hub of activity for networking, creating, and convening,” McFarland said. “We’re excited to see such an outpouring of support for this project, and for LA to continue to lead with innovative collaborations.”

LA STAGE Alliance is optimistic and excited about the many ways the new facility and its activities will benefit the community, including (1) helping non-profit arts organizations save money and be financially sustainable; (2) reducing waste by reusing materials and resulting in a more eco-friendly LA and LA arts community; (3) unifying the community by providing a physical location for artists to congregate and share; and (4) inspiring collaboration for performing artists, and (5) promoting innovation to act as one of the leaders in the national dialogue around cultural collaboration.

Partners on this new project include the following organizations dedicated to sustainability in Los Angeles and around the world: the Center for Sustainable Practice in the Arts, Good Media Planet, and Arts: Earth Partnership.
Toward the goal of outfitting the new LA STAGE Space, an IndieGoGo fundraising campaign has been launched, with the goal of raising $25,000 by May 1. Donations will help outfit the building with shelving, ladders, furniture, a high-tech and easy to use barcoded inventory system (DatabaseWorks/RentalWorks), and a moving truck, which will allow co-op members to arrange pickups and deliveries during production load-ins and following production strikes. For more information and to donate, visit http://www.indiegogo.com/projects/create-the-la-stage-space.

LA STAGE Alliance, a non-profit organization empowering artists and engaging audiences since 1975, is dedicated to building awareness, appreciation, and support for the performing arts in Greater Los Angeles by strengthening the sector through community building, collaborative marketing, audience engagement, professional development, and advocacy.

LA STAGE Alliance programs are sponsored, in part, by Actors Equity Association, The Angell Foundation, Bakers Man Productions, California Arts Council, California Community Foundation, City of Los Angeles Department of Cultural Affairs, DatabaseWorks, DEW Foundation, Doris Duke Charitable Foundation, Entertainment Lighting Services (ELS), Goldstar, Ken Werther Publicity, the James Irvine Foundation, Los Angeles County Supervisors through the LA County Arts Commission, National Endowment for the Arts, Ralph M. Parsons Foundation, The Sheri and Les Biller Family Foundation, The Shubert Foundation, and Sony Pictures Entertainment.

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04-09-13