NEWS RELEASE ▪︎ Experimental Short Form Digital Series “RICHUAL” Now Available on Multiple Platforms

Experimental Short Form Digital Series

RICHUAL

Now Available on Multiple Platforms

Viewers Can Join Characters

In A Social Media World

Audiences are invited to interact in real time and bond with their favorite characters over Facebook and Twitter in Richual, an alt-romantic comedy told through 10 chapters of episodic video and a world of multiplatform storytelling. From the forward-thinking minds of Kevin Herrera (FML, Bobby Chew Sells a Car) and Jesse Einstein (Lopez, Kroll Show, The League, The Disgruntled States of America) comes a captivating, heartfelt story with live action and animation that captures the frantic desperation that many millennials feel in their 20s. Richual follows Richard Levine, a lovable but socially inept 20-something computer programmer, who, after being rejected by the girl of his dreams, dives head first into the online dating scene in an attempt to debug his love life.

Richual features Jesse Einstein as Richard Levine, along with a cast that includes Emmy Award–nominee and Tony Award–winner John Rubenstein, Keelin Woodell, Leonora Pitts, Kosha Patel, and Brennan Murray.  Herrera and Einstein produced the series after meeting in 2010 through an impromptu Twitter experiment by former Abrams agent Mark Measures, now of Kazarian/Measures/Ruskin & Associates. Designed to link unconnected artists in the entertainment industry, #ConnectionExperiment led to an unlikely seven–year collaboration.

“From the start, we designed Richual to be consumed in a way that is unlike any other. Our characters are not only alive on screen but live throughout social media,” said Herrera. He continued, “We’ve been excited for social media to mature into a platform that allows this kind of storytelling, and we feel that audiences are ready to receive this timeless story of love and heartache, told in a fresh, new way.” Inspired by how Herrera and Einstein met, fans of Richual will have the chance to interact with Richard and other fan favorites through Twitter, Facebook, and beyond. Richual is the first of many stories Herrera and Einstein plan to tell using this innovative format.

Sound mixing is by Margarita Mix, post production services and color are by Neptune Post, the score is by Alexander Taylor, cinematography is by Luke Dejoras, and production design is by Alexis Barzin, Brent Mason, and Erin Segal.

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05-02-17