NEWS RELEASE — WEST COAST-BASED VP OF MARKETING STRATEGY JOSEPH YOSHITOMI JOINS THEATERMANIA

JOSEPH YOSHITOMI
WEST COAST-BASED VP OF MARKETING STRATEGY JOINS THEATERMANIA

NEW POSITION WILL FURTHER THE COMPANY’S
NATIONWIDE MISSION TO CONNECT THEATERS TO AUDIENCES
THROUGH EXPANDING EDITORIAL COVERAGE, OVATIONTIX, AND MORE

TheaterMania, the New York-based media and technology company, has tapped Joseph Yoshitomi, a senior marketer based in Los Angeles, to lead the company’s business and consumer outreach across the country. The privately held company also plans to open a West Coast office to better serve an expanding list of advertising and OvationTix partners. TheaterMania.com and its associated social channels are the leading source for consumers to access information and tickets to live theater performances in local markets across the nation. In addition, TheaterMania provides sophisticated online, box office, call center ticketing, fundraising, and customer relationship management services through its cloud-based technology platform, OvationTix.

Said TheaterMania CEO Gretchen Shugart, “We enjoy strong market share with audiences and theaters alike on Broadway and Off-Broadway, and we have a growing footprint across the United States. Joseph’s experience in regional theater — especially a place as prolific and diverse as Los Angeles — provides opportunity for us to gain a stronger foothold in cities around the country.” She continued, “Joseph, along with our planned expansion in research, development, sales, and service, will benefit our partners across the country for years to come.”

Joseph Yoshitomi joins the company as Vice President of Marketing Strategy bringing 15 years of arts administration experience to the newly created position. He most recently served as Director of Marketing & Communications for Geffen Playhouse in Los Angeles where he oversaw marketing during the not-for-profit theater’s largest sustained expansion of artistic programming and earned revenue since its founding 20 years ago. In addition to his six years at that organization, Yoshitomi has consulted for symphony, touring productions, and presenting venue clients. He is a speaker at national conferences such as INTIX and those organized by Americans for the Arts and Theatre Communications Group. His marketing and communications methods have been reported as innovations in the Los Angeles Times, Chicago Tribune, Washington Post, and American Theatre Magazine. He serves on the board of LA STAGE Alliance, has independently produced theater, and began his career as a Los Angeles County/J. Paul Getty Arts Administration intern.

TheaterMania.com, Inc. is a leading media and technology company focused on providing products and services to the live entertainment industry. Founded in 1999, the company owns and operates www.theatermania.com, for information and tickets to theater across the U.S., and www.whatsonstage.com, for information and tickets to theater across the U.K., as well as related apps and social media properties. In addition, the company owns and operates OvationTix™, web-based technology used by hundreds of theaters across the U.S. to manage ticket sales, fundraising, marketing and customer information. TheaterMania presents the annual Drama Desk Awards show at New York’s Town Hall, and WhatsonStage presents the annual Theatregoers’ Awards in London.

# # #

01-21-16